Redefining sustainable fashion

Chic Resale, located in Ras Al Khaimah, is a curated resale boutique specializing in sustainable luxury fashion, offering pre-loved pieces that combine affordability with a commitment to sustainable practices and eco-friendly choices.

Our team

Amna Abdulla

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Fatema Majid

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Layla Masood

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Mahra Abdulrahman

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Campaign Objectives

  • Expand digital reach
  • Increase store visits
  • Turn Instagram into a storefront
  • Strengthen brand positioning
  • Compete with fast fashion & resale apps

Our campaign

Our campaign aims to visually communicate the concept and creative direction behind Chic Resale. See how we're building brand awareness as a trendy, trustworthy, and sustainable fashion destination through posters, animations, and media strategy.

Target Audience

Curious about how we curate our unique collection and ensure sustainability? Learn about our process, from sourcing to styling, and discover the transparency behind Chic Resale.

Market Position

Where Chic Resale Stands

 

  • Between charity shops & luxury boutiques

 

  • Curated but affordable

 

  • Premium feel, accessible prices

 

  • Local trust through physical store

Channel Strategy

Social Media Strategy

Focus on "Lo-Fi" content, raw, unedited "New Arrival" unboxings and "Get Ready With Me" (GRWM) thrifted editions.

Influencer Partnerships for Engagement

Collaborations with RAK-based lifestyle creators for "Closet Clear-out" pop-ups.

Media Strategy 

Instagram

 

Focus: Engagement + Branding

Content:

  • Reels (outfits, styling, new arrivals)

  • Carousel posts (product highlights)

  • Stories (daily updates, polls, drops)

 

 

YouTube

Focus: Storytelling + Brand Connection.

Content:

  • Thrift hauls (showcasing multiple items).

  • Styling videos (how to wear and mix pieces).

  • Behind-the-scenes content (store, sourcing, process).

WhatsApp

 

Focus: Conversion (sales)

Content:

  • New arrivals broadcast.

  • Exclusive offers.

  • Direct customer communication.

 

 

TikTok

 

Focus: Reach + Virality

Content:

  • Thrift flips (before/after)

  • GRWM thrift outfits

  • Trend-based videos


 

SWOT Analysis

Strengths

  • Physical store builds trust
  • Curated unique pieces

Weaknesses

  • Limited digital reach
  • Not on trends

Opportunities

  • Sustainability trend
  • Thrift culture growth
  • Youth affordability

Threat

  • Fast fashion
  • Online resale apps